Case Study: Unbabel humanizes its AI brand with UnitOneNine

Unbabel refreshes brand with UnitOneNine for AI-human storytelling

Unbabel, a company focused on AI-powered chat and language solutions, faced the challenge of humanizing its technology-driven brand. The vendor UnitOneNine was engaged to evolve its brand and bring a sense of soul and personability to its visual identity, moving beyond a purely tech-focused image.

UnitOneNine's solution involved creating a fresh and inviting brand system that played with the duality of AI and human interaction. Using an abstracted logo to create a "peek-a-boo" effect, they visually elevated the human element to bridge the gap between machine learning and the people who use it. This approach successfully made the brand feel more personable and emotionally connected, though the provided case study text does not specify measurable results.

Unbabel