Case Study: B&H Photo achieves faster content production and $130K annual savings with Unito

How B&H Photo Video’s Merchandising Team Accelerates Content Production with Unito

B&H Photo, one of the world’s largest retailers of photo, video, computers, phones, drones, and more, needed a better way to keep its merchandising, web content, and project management teams aligned. The challenge was coordinating work across ClickUp, Jira, and Smartsheet while avoiding duplicate data entry, reducing human error, and improving visibility into ongoing initiatives.

Unito implemented no-code two-way integrations between ClickUp, Jira, and Smartsheet so updates, comments, descriptions, labels, and other fields would sync automatically across tools. With Unito, B&H Photo saved 3,276 hours annually and an estimated $130,000 per year, while speeding up content production, improving collaboration, and giving teams greater confidence that their data stayed in sync.

B&H Photo

Jeremy Henry-Tan

Merchandiser