Case Study: WildWorld cultivates a nature-led brand identity with UnitedUs

WildWorld grows brand reach with UnitedUs

The customer, WildWorld, is a nature-focused foraging and wild food education business led by founder Mike. The challenge was to develop a new verbal and visual brand identity that authentically reflected the hands-on, grounded, and accessible nature of the experiences Mike provides. The vendor, UnitedUs, was engaged to undertake this rebranding project.

UnitedUs implemented a comprehensive solution centered on the concept of "forager vision." The new WildWorld identity includes a logo with hidden natural elements, a color palette inspired by a cyanometer, and a tactile visual language reminiscent of a forager's notebook. The verbal branding, with lines like "For your wild life," reinforces the connection between people and nature. The results were a blooming brilliant brand that mirrors the natural world Mike invites people to connect with, positioning the business for future growth and new audience engagement.

WildWorld