Case Study: Vox.Bio achieves a bold, confident healthcare brand with UnitedUs

Vox.Bio launches a bold new brand with UnitedUs

The customer, Vox.Bio, a market research division of Cambridge Healthcare Research, needed to establish its own confident brand identity to stand out in the healthcare and life sciences sector. Their challenge was to demonstrate the exactness and certainty they provide to clients, moving beyond a generic market research image. The vendor, UnitedUs, was engaged to define messaging and create an invigorated identity.

UnitedUs conducted extensive research and developed a bold new visual identity for Vox.Bio, anchored by the "Know your strategy will succeed." strapline. The solution included custom iconography, a unique photographic style using historical imagery, and a flexible 'X' marker that served as a visual metaphor for precision. The vendor also built a new website and an online brand portal to ensure consistent communications. This rebrand positioned Vox.Bio as a distinct and agile entity, earning featured recognition in The Brand Identity publication.

Vox.Bio