Case Study: University of Evansville achieves a bold, inclusive Harlaxton brand with UnitedUs

University of Evansville repositions Harlaxton for inclusive growth with UnitedUs

The University of Evansville faced the challenge of declining admissions and a brand that misrepresented its Harlaxton Manor study abroad center as a traditional, passive venue. To counteract this and support the commercialisation of the Manor, they partnered with the vendor UnitedUs to develop a new brand identity that would better communicate its history of innovation and appeal to changing student demographics.

UnitedUs developed a comprehensive brand strategy and identity centered on the theme "pursue the extraordinary." The solution included a revitalized emblem, a new color palette, and tailored messaging for both the academic and events audiences. This repositioned Harlaxton as an inclusive and extraordinary place for growth and learning, enabling the University of Evansville to better connect with its target audiences. The vendor UnitedUs provided a unified brand toolkit to support this new positioning across all operations.

University of Evansville