Case Study: The Goat Shed boosts its brand and basket spend with UnitedUs

The Goat Shed doubles basket spend with UnitedUs

The Goat Shed, a farm shop and destination in Norfolk, needed a brand identity that matched its growing ambitions and energetic personality. Their previous visual identity was staid and did not reflect the fun, family-oriented nature of their business. They partnered with UnitedUs for a comprehensive brand redesign to better connect with customers across all their ventures.

UnitedUs developed a playful and bold new brand identity for The Goat Shed, complete with a new logo, typography, and goat-themed illustrations. This new look was applied across all touchpoints, from packaging to their new website. The project also included refining the brand's core values and tone of voice, which helped double basket spend for the customer. UnitedUs delivered a solution that fully captured the client's unique energy.

The Goat Shed