Case Study: The Circle amplifies global feminism with UnitedUs

The Circle launches a bold global feminism brand with UnitedUs

The Circle, a global feminist charity, faced the challenge of rebranding to unite its diverse audiences and amplify its mission to end violence against women and support their economic empowerment. The organization needed a new identity that could confront modern feminism's complexities and serve as a rallying cry for global solidarity and action. They partnered with the branding agency UnitedUs to develop this new strategic vision.

UnitedUs created a comprehensive new brand identity centered on the powerful mantra of "Global Feminism." The solution included a bold visual language with custom typography to amplify women's voices, intentional and respectful imagery celebrating diversity, and a circular graphic device symbolizing solidarity. The result is a positive and powerful brand that provides a unifying identity for the global feminist movement itself. The Circle's leadership praised UnitedUs as true partners for their dedication and for delivering a bold new brand strategy with activism at its heart.

The Circle