Case Study: Tangram Therapeutics generates investor and patient interest with UnitedUs brand identity and naming

Tangram Therapeutics builds a new brand in a year with UnitedUs

Tangram Therapeutics, a biopharma company specializing in RNAi drug discovery, faced the challenge of generating greater interest from investors, talent, and patients. They needed a new brand identity to differentiate themselves in a competitive market and support their move into clinical trials. They partnered with the brand agency UnitedUs for a comprehensive repositioning, which included naming, brand strategy, and visual identity.

UnitedUs developed a new name, Tangram, and a motion-first visual identity inspired by genetic sequences to reflect the company's relentless and collaborative culture. The solution highlighted Tangram's unique proprietary technology and differentiated talent story. As a result, UnitedUs helped build a brave new brand platform designed to open doors to new opportunities for growth and amplify Tangram's mission to transform lives.

Tangram Therapeutics