Case Study: Sentry Funding funds justice with a bold brand from UnitedUs

Sentry Funding launches the UK’s first litigation funding portal with UnitedUs

The customer, Sentry Funding, faced the challenge of a litigation funding sector plagued by cumbersome processes and a lack of transparency, resulting in low conversion rates and difficulty for solicitors to comply with regulatory obligations. UnitedUs was engaged to develop a product and a brand that could position Sentry Funding at the forefront of the industry.

UnitedUs created a trusted brand identity for Sentry Funding, which included a clear emblem and the strapline "Funding Justice." They developed an educational and considered brand voice to convey that this was the UK’s first litigation funding portal. The new brand successfully elevated Sentry Funding's market status, leaving other legal firms and funders questioning why such a seamless product had not existed before.

Sentry Funding