Case Study: Roka finds meaningful love connections with UnitedUs brand and app design

Roka launches a cross-cultural dating app in 1.5 years with UnitedUs

The customer Roka, a new dating app focused on meaningful relationships and inspired by Indian culture, needed a unique brand identity and app design to stand out in a competitive market and resonate with audiences in India, the US, and the UK. They partnered with the vendor UnitedUs to develop a culturally relevant UI and brand that could communicate their core purpose of helping people find love.

UnitedUs developed a comprehensive brand identity built around the creative concept "where love aligns." This included a distinctive logo formed from two connecting avatars, an emotive color palette, and patterns influenced by Indian mandala designs. The solution extended into a fully formed app UI that integrated the brand into key user journey points. The result was a culturally conscious and aspirational brand delivered in rapid time, giving Roka the confidence and momentum to successfully launch into the dating app space.

Roka