Case Study: Prime creates key worker housing that feels like home with UnitedUs and Hyve

Prime launches Hyve with UnitedUs in five years of brand partnership

UnitedUs partnered with Prime, a leading UK health and care property developer, to address the challenge of inadequate and unattractive housing for key healthcare workers. Prime needed to create a new brand and concept for key worker accommodation that would help NHS trusts attract and retain talent by offering a place that truly felt like home, moving beyond the standard of student-style digs.

The solution from UnitedUs was the creation of the Hyve place brand, which included naming, brand messaging, and a complete visual identity. This involved developing a warm and welcoming personality for the brand to radiate wellbeing, along with designing for both digital and physical spaces. The new brand provided Prime with a confident identity to pitch to investors and compel NHS trusts, with the first physical Hyve spaces already coming to life across the country.

Prime