Case Study: Player Research strengthens its global gaming brand with UnitedUs

Player Research strengthens global game-testing collaborations with UnitedUs

Player Research, an expert in gaming psychology, faced the challenge of unifying its brand to match its new global stature after an acquisition. Their identity was reactionary and failed to communicate their industry-shaping work. They partnered with the vendor UnitedUs for a comprehensive rebrand to articulate their value and define their messaging for both game designers and potential playtesters.

UnitedUs developed a new strategic brand positioning centered on the concept "where gaming instinct meets scientific insight." They created a vibrant visual identity featuring a suite of balls and a flexible 3D logo to signify play, along with a new digital environment that simulated gameplay. This rebrand provided Player Research with a confident platform for global operations, strengthening collaborations with major industry giants like EA Sports and SEGA.

Player Research