Case Study: Player Research attracts global playtesters with UnitedUs

Player Research scales playtester recruitment with UnitedUs using 8 campaign assets

Player Research, a company specializing in video game playtesting, faced the challenge of expanding its pool of playtesters from local hubs in the UK and Canada to a global and diverse audience. They partnered with the vendor UnitedUs to create a creative campaign that would effectively attract different types of gamers worldwide and motivate them to sign up.

UnitedUs developed a nostalgic global campaign with the hook "Ready. Set. Playtest." The solution included hyper-targeted creative assets based on gaming archetypes and a comprehensive design toolkit featuring a custom alphabet. This empowered Player Research to generate on-brand content internally, leading to a scalable and legally compliant method for attracting a wider, more engaged global audience of playtesters.

Player Research