Case Study: OneFamily builds a modern family finance brand with UnitedUs

OneFamily builds a modern family finance brand for £7.5 billion with UnitedUs

OneFamily, a £7.5 billion customer-owned financial services company, faced the challenge of needing its brand to stand out after a major merger. Its existing identity no longer reflected its new target audiences or its ambitions to launch products for modern families. The company partnered with brand agency UnitedUs to develop a new brand identity that could unite its people and purpose and enable future growth.

UnitedUs developed a comprehensive new brand identity for OneFamily centered on the ethos of "modern family finance." The solution included an overhaul of every element, from a new circle logo and bright color palette to photography and copywriting, all designed to communicate a straight-talking, family-focused company. The new brand successfully united OneFamily's workforce and is featured in their marketing, which now prominently includes employees and their families.

OneFamily