Case Study: OKIN Facility strengthens its multilingual brand identity with UnitedUs

OKIN Facility unifies 1,500 client locations with UnitedUs

The customer, OKIN Facility, a facilities management company within the OKIN Group, faced the challenge of rebranding its complex, multilingual, and decentralized workforce to support its expansion ambitions. The goal was to move beyond the 'cinderella profession' perception and communicate its critical role in the future of work. They partnered with the vendor UnitedUs for strategic and creative brand expertise.

UnitedUs implemented a unique solution by creating a multilingual newspaper to engage the hard-to-reach, global team, ensuring everyone felt included in the process. This led to the core brand insight "We take care of it," which was expressed through a new, flexible identity built around 'care instruction' icons. The rebrand successfully reframed the company's narrative for clients, strengthened internal pride and unity among employees, and provided a clear strategic 'north star' for future growth.

OKIN Facility