Case Study: Mr and Mrs Clarke achieve a standout estate agency brand for acquisition with UnitedUs

Mr and Mrs Clarke acquired by Belvoir in 2022 with UnitedUs

The customer, Mr and Mrs Clarke, were a husband and wife team disillusioned with the traditional estate agency model. They had a vision for a different way to connect with homeowners but lacked the brand to change the industry. The vendor, UnitedUs, through its investment arm UnitedUs Heavy Industries, stepped in to help them build an industry-leading brand.

UnitedUs developed a unique brand identity focused on the core value of "Selling homes not houses." The solution included a distinctive visual identity with custom illustrations, a new tone of voice, and innovative marketing approaches that set the brand apart. This branding made the business highly attractive, leading to its acquisition by a major UK property group, Belvoir, in 2022. The vendor's work was a game-changer, resulting in national press recognition and significant business growth.

Mr and Mrs Clarke