Case Study: Lucky Khao brings Thai nightlife and street food energy to Brighton with UnitedUs

Lucky Khao brings late-night Thai dining to Brighton with UnitedUs

Lucky Khao, a Thai street food restaurant in Brighton, wanted to establish itself as a vibrant late-night dining destination. Their challenge was to create a strong and authentic brand identity that visually captured the energetic spirit of modern Thailand and its cuisine. They partnered with the brand agency UnitedUs to develop this new branding.

UnitedUs created a vibrant brand that united the buzz of Thai street food with the calming oasis of a restaurant. The solution paired pink neon lights with tropical palms, resulting in a crisp, contemporary visual identity. While the case study does not provide specific metrics, it states that interest in the late-night hot-spot was high following successful pop-ups, indicating a positive result from the new branding developed by UnitedUs.

Lucky Khao