Case Study: London Irish Rugby Club drives record-breaking ticket sales with UnitedUs

London Irish Rugby Club boosts season ticket holders 70% with UnitedUs

London Irish Rugby Club faced the challenge of reinvigorating its identity and connecting with both new and existing audiences following a move to a new stadium. The club needed a new, unifying symbol to rally its scattered but loyal fan base, known as 'The Exiles'. The vendor UnitedUs was engaged to craft a campaign to raise the club's profile.

UnitedUs created the "Exile Nation" campaign, building a fresh brand identity around a new flag symbol to unite all supporters. The solution included extensive out-of-home and digital advertising. This effort led to a record-breaking 70% increase in season ticket holders, a 332% increase in attendance, and a 632% revenue increase. UnitedUs also delivered a European kit that completely sold out, contributing to a 55% rise in kit sponsorship revenue.

London Irish Rugby Club