Case Study: Loft achieves a next-level brand identity with UnitedUs

Loft elevates next-level design with UnitedUs in a decade of growth

The customer, LOFT, is an innovative American product design agency. After a major internal shift, they needed a new brand identity that would unite their team and elevate their image to match the high level of their technical and creative work. The vendor, UnitedUs, was engaged to provide a rebranding service to address this challenge.

UnitedUs developed a comprehensive visual identity for LOFT centered around the creative hook of "Next Level Design." The solution included a logo built with steps, a versatile geometric graphic system, and a unique color palette, all designed to reflect the agency's technical craftsmanship and playful creativity. The rebrand successfully positioned LOFT as a destination for next-level ideas, with the new identity being featured in a major design publication, PAGE magazine.

LOFT