Case Study: Jarrolds launches its own premium bath and body range with UnitedUs

Jarrolds launches Signature with UnitedUs, opening the door to wider expansion

Jarrolds, a heritage family-run department store founded in 1770, faced the challenge of launching its first-ever own-brand product line, a premium range of bath and body products. The goal was to create a distinct sub-brand that leveraged its rich history and reputation for good taste. Vendor UnitedUs was engaged to help define the market, develop the strategy, and bring the new range to life.

UnitedUs developed the "Jarrolds Signature" sub-brand by drawing inspiration from the company's archives, using historical signatures as the core of the new identity. The solution involved deep audience research, crafting the range's tone and design, and creating a cohesive visual identity rooted in heritage. The new product line successfully entrenched the Jarrolds name more firmly with customers and opened the door for future expansion into other product ranges.

Jarrolds