Case Study: Helpforce doubles NHS volunteers with UnitedUs

Helpforce doubles NHS volunteers in a month with UnitedUs

Helpforce, a non-profit organization, faced the challenge of transforming healthcare volunteering in the UK. They needed a compelling brand and campaign to cut through a complex, crowded environment and attract both NHS Trust leaders and potential volunteers. The vendor, UnitedUs, provided brand repositioning and a nationwide campaign to address this.

UnitedUs devised and designed a national volunteer recruitment drive, including a print campaign in the Daily Mail and the creation of the #bethehelpforce movement. The solution successfully recruited over 33,000 new volunteers for the NHS in just one month, effectively doubling the existing number. This resulted in 1.8 million hours of volunteering pledged to support the healthcare system.

Helpforce