Case Study: Goodwood sells out Three Friday Nights with UnitedUs

Goodwood sells out Three Friday Nights with UnitedUs, reaching 4.5 million social impressions

UnitedUs was engaged by Goodwood to refresh the #3FN brand identity for its Three Friday Nights event series. The challenge was to better connect the event with a younger, more diverse audience while promoting a decadent combination of horse racing and live music.

UnitedUs developed a glamorous new visual and verbal identity, including a custom motif of three moons and the creative riff "Absolutely Glorious." This solution successfully sold out ticket sales and generated 4.5 million social media impressions, a 1304% increase from the previous year.

Goodwood