Case Study: Goodwood Racecourse boosts ticket sales and social reach with UnitedUs

Goodwood Racecourse boosts social reach 693% with UnitedUs

The customer, Goodwood Racecourse, was facing a decline in viewership and ticket sales, struggling to keep pace with modern audience expectations for event experiences. The vendor, UnitedUs, was engaged to execute a full rebrand to overcome these challenges and highlight what makes the racecourse unique.

UnitedUs crafted a new verbal and visual identity for Goodwood, centering it on the "Glorious Goodwood" feeling. This included a bold typestyle, a refined color palette, and a structured content architecture for social media and marketing. The results were significant, with social media impressions reaching over 12 million (up 693%) and year-on-year ticket sales increasing by 10% in public enclosures and 20% in the exclusive Gordon Enclosure.

Goodwood Racecourse