Case Study: Buttle UK achieves a fundraising-ready brand with UnitedUs

Buttle UK builds a fundraising-ready brand for its 5-year strategy with UnitedUs

Buttle UK, a children's charity, faced the challenge of having a brand that was too modest to effectively advocate for children in poverty and meet its fundraising goals. The organization needed a new identity that could bridge its historic legacy with a modern, advocacy-led future. UnitedUs was engaged to provide a strategic brand repositioning service to address this.

UnitedUs developed a bold new brand strategy anchored on the phrase "For what matters in childhood." The solution included a vibrant visual identity with bespoke illustrations, a nostalgic yet modern tone of voice, and a new brand character named Frank the Otter. This fundraising-ready brand empowered Buttle UK to lead conversations on child poverty with renewed confidence and clarity, providing them with a platform to demand a better standard for every child.

Buttle UK