Case Study: Brighton Museum & Art Gallery celebrates women’s football with Goal Power! by UnitedUs

Brighton Museum & Art Gallery celebrates women’s football with UnitedUs

The Brighton Museum & Art Gallery sought to create an exhibition celebrating the pioneering women in football's history and its future. Their challenge was to develop a visual identity that could honor these diverse stories of resistance and perseverance while feeling inclusive and acting as a call to action. They partnered with the brand agency UnitedUs to craft this identity.

UnitedUs created a bold and energetic visual identity based on momentum and empowerment, fusing modern football professionalism with historic, homespun traits. The solution included vibrant player cards and marketing materials designed to feel collectible and to champion the women's game. The UnitedUs team's work was integral to the entire project, delivering designs that reflected the passion and dedication of the subjects and helped share these inspirational stories.

Brighton Museum & Art Gallery