Case Study: Aon builds a resilient workforce with UnitedUs

Aon generates 2,500+ leads with UnitedUs

Aon, a multinational professional services firm, challenged UnitedUs to create a campaign that would prove the measurable business value of investing in employee wellbeing. Their goal was to move beyond perceived "fluffy" concepts and demonstrate that such strategies result in a more resilient workforce.

UnitedUs developed a multi-faceted EMEA campaign fueled by original research, which included a report, microsite, and an interactive self-assessment tool. The campaign successfully positioned resilience as a key business priority, generating over 2,500 leads, 21,000 website sessions, and 650 tool completions. The work by UnitedUs supported one of Aon's global strategic priorities and won an internal award for best marketing campaign.

Aon