Case Study: 8build achieves a stronger brand presence in Asian markets with UnitedUs

8build streamlines work winning with UnitedUs and a new Infinite Possibilities brand

The customer, 8build, a fit out and construction firm, faced a challenge where its market perception did not match its ambitious scale and extensive capabilities; it was seen as small and steady despite its international projects and strong ethics. To support its expansion into Asian markets and assert its market position, 8build partnered with the vendor UnitedUs for a comprehensive brand repositioning service.

UnitedUs created a new brand identity for 8build, built around the strapline "Infinite Possibilities," which included refreshed brand language and a modernized visual identity centered on the number eight. The results were a reinvigorated business that was finally able to articulate its true operating level externally. The new brand significantly streamlined the work-winning process and instilled great excitement and pride within the 8build team, having a positive and impactful effect on the entire organization.

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