Case Study: 365Talents uncovers hidden talent potential with UnitedUs

365Talents rebrands for international growth with UnitedUs and $12million Series A backing

365Talents, a French tech startup specializing in AI-powered talent mobility software, faced the challenge of differentiating itself in an emerging market and rebranding to support its global ambitions. Their existing brand was too restrictive to effectively communicate their unique, decentralized approach to skills identification. They partnered with the vendor UnitedUs for a comprehensive rebranding project combining brand strategy and design.

UnitedUs conducted in-depth research to uncover 365Talents' key differentiator: its decentralized skills ontology, which allows employees to self-declare abilities. This insight was used to position the brand around unlocking "hidden gems" of untapped talent within organizations. The creative solution focused on this concept, resulting in a strong, deep new brand identity that resonated across the entire company. The client reported being "super pleased" with the results, noting the entire company was excited about the new branding, and that UnitedUs demonstrated a perfect understanding of their market's challenges.

365Talents