Case Study: Coca-Cola creates AI avatar celebration experience with UNIT9

Coca-Cola generated 20,000 AI avatars with UNIT9 for Paris 2024

The customer, Coca-Cola, sponsored the Paris 2024 Olympic Torch Relay and sought to create an inclusive, unifying digital art experience to immortalize the event. Partnering with vendor UNIT9, they developed The Coca-Cola Fresco, an AI-driven mobile experience on the Coca-Cola app.

UNIT9 implemented a solution using eight different AI models to generate personalized avatars from user selfies, which were then added to an evolving digital mural. The project resulted in the moderation of over 1 million output variations and the generation of over 20,000 unique avatars for the final library, successfully creating a visible connection across France.

Coca-Cola