Case Study: The Outdoor Look boosts organic conversions and visibility with Unit36 web design

The Outdoor Look boosts organic conversions from 0.5% to 3.9% with Unit36

The Outdoor Look, an innovative garden design company specializing in artificial garden solutions, approached vendor Unit36 with a challenge. Despite generating traffic through Adwords, the company was experiencing very few sales and minimal organic website visits. Their goals for Unit36's ecommerce web design service included creating a new responsive website with a user-friendly structure built for SEO to ultimately increase visits, conversions, rankings, and sales.

Unit36 implemented a solution by building a strong new website from the ground up with a focus on minimizing page load speeds, optimizing imagery, and incorporating a strong SEO sitemap. The results were achieved within the first three weeks of launch, including a 34% increase in online visibility and a dramatic rise in organic conversion rates from 0.5% to 3.9%. The project also resulted in page 1 and 2 rankings for nearly all of the target key phrases.

The Outdoor Look