Case Study: Wethos achieves a 6-week embedded banking launch and 40% month-over-month user growth with Unit

How Unit Helped Wethos Empower Freelancers to Grow their Business and Capture More Revenue

Wethos, an end-to-end platform that helps freelancers scale into full-service studios, needed a way to simplify payments and cash flow for independent contractors working in ad-hoc teams. Facing a unique one-to-one-to-many payments challenge, Wethos chose Unit as its banking-as-a-service partner to embed banking and payments directly into the platform.

Using Unit’s API, compliance support, and bank relationships, Wethos launched embedded business accounts, debit cards, peer-to-peer transfers, invoicing/ACH, and real‑time cash‑flow tracking in just six weeks with two engineers. Unit’s solution accelerated Wethos’ roadmap by roughly two years and drove measurable impact: 40% month‑over‑month user growth, users who bank with Wethos are retained 6x more than other users, and $1.5M in payments were processed within six months.

Wethos

Rachel Renock

Chief Executive Officer and Co-Founder