Case Study: Enzo achieves premium banking launch and rapid customer growth with Unit

How Unit helped Enzo launch premium banking for high earners

Enzo, a fintech banking app for millennials focused on the top 50% of earners, faced the challenge of delivering premium banking and investing features—high-yield checking, custom metal debit cards, and a differentiated cashback rewards program—while lacking in‑house banking relationships and compliance expertise. After an unsatisfactory initial provider, Enzo engaged Unit as its banking-as-a-service vendor to shoulder banking relationships and compliance so the Enzo team could focus on product and wealth-management features.

Unit enabled Enzo to launch high-interest checking accounts, custom Visa debit cards, an innovative cashback program, and fee-free ATM/ACH/wire access quickly—Enzo shipped its first cards within weeks. The results with Unit include onboarding 4,000 customers within weeks of launch, 50% month-over-month growth in new customers, and an annualized run rate on track to process more than $10M in rent payments.

Enzo

Jeremy Shoykhet

Chief Executive Officer