Case Study: Baselane cuts customer acquisition costs by 50% with Unit

How Unit helped Baselane build an all-in-one platform to manage rental property finances

Baselane is a financial technology platform for landlords that helps with banking, bookkeeping, rent collection, analytics, and tax reporting. As it scaled, it needed a way to replace fragmented banking tools and reduce the friction of managing multiple rental properties, units, deposits, and expenses in one place. Baselane chose Unit to power the embedded banking layer of its product.

With Unit, Baselane launched integrated business checking accounts, automated bookkeeping, programmable debit cards, and recurring ACH rent collection, all organized by property and unit. The results were strong: customer acquisition costs fell by 50%, and customers who use Baselane’s banking features log in 50% more often than those who don’t. Unit also helped Baselane move faster while reducing compliance workload.

Baselane

Mathias Korder

Co-founder and CEO