Case Study: Bridge onboards tens of thousands of members and saves users $3M+ with Unit

How Unit enabled Bridge to onboard tens of thousands of new members in just a few months

Bridge is a digital financial platform focused on helping underserved members earn more money, and it needed a reliable banking-as-a-service partner to scale quickly. Bridge partnered with Unit, using Unit’s BaaS platform and APIs to launch FDIC-insured accounts, digital wallets, debit cards, and earning features.

Unit built the underlying payments, ledgering, and operational account support—plus integrations like Plaid Exchange—enabling instant in-app payouts and seamless connections to apps such as Venmo and Apple Pay. With Unit, Bridge onboarded tens of thousands of members in months, achieved ~80% average month-over-month growth (last 5 months), saved members $3M+ in bank fees, and delivered 5M+ Bridge Coins (many members earning $100+/month), positioning Bridge to scale toward 500,000 users.

Bridge

Lalit Janak

Chief Executive Officer