Case Study: Crowded doubles customer growth with Unit embedded finance

Crowded doubles customer base in less than a year with Unit

Crowded, a platform for nonprofit financial management, saw an opportunity to help nonprofits become more efficient but faced the challenge of building tailored banking solutions. Nonprofits struggled with chaotic, manual financial processes and traditional bank accounts that were not designed for their unique needs, creating operational friction and compliance stress.

Partnering with Unit, Crowded implemented embedded finance to offer digital checking accounts and debit cards tailored for nonprofits. This solution enabled Crowded to double its customer base in less than a year, facilitate hundreds of millions in transactions, and achieve 2.5x growth in card transactions, all while streamlining operations for its users.

Crowded