Case Study: MINA Group’s The Ramen Bar boosts foot traffic and buzz with UNIT Partners branding

Mina Group fills lunch lines with Unit Partners

The Mina Group, a restaurant operator, engaged Unit Partners to help launch their new fast-casual concept, The Ramen Bar. Their challenge was generating initial buzz for a location hidden inside a courtyard and creating brand continuity with a neighboring fine-dining establishment, all while the restaurant was still under construction.

Unit Partners developed a multi-faceted solution that included a social media campaign with shareable construction signage and a custom, mobile monument sign for the courtyard. To create continuity, they designed banner awnings that matched the style of the adjacent restaurant. The results were highly successful, with The Ramen Bar consistently having lines out the door for lunch. Unit Partners' solution successfully boosted foot traffic and the brand has since expanded to new locations.

Mina Group