Case Study: MINA Group creates a lively food hall experience with Unit Partners

MINA Group earns 4-star Yelp reviews with Unit Partners

The customer, Mina Group, a hospitality company led by celebrity chef Michael Mina, wanted to create a culinary gathering place called The Street food hall in Honolulu. Their challenge was to develop an umbrella brand and experience that could house multiple distinct hawker stalls while attracting both tourists and locals. They engaged the vendor, Unit Partners, for branding and experience services.

Unit Partners designed a comprehensive solution using travel-themed wayfinding graphics, interior and exterior signage, branded collateral, and digital touchpoints. This approach successfully created a lively atmosphere that encouraged exploration, resulting in positive guest feedback exemplified by 4-star Yelp reviews. The project's success led Mina Group to engage Unit Partners again for a second location in Los Angeles.

Mina Group