Case Study: Herbalife achieves a clear, consistent global packaging system with Unit Partners

Herbalife launches a consistent global packaging system across hundreds of SKUs with Unit Partners

herbalife enlisted Unit Partners to create a consistent global packaging system for their hundreds of SKUs, which ranged from face creams to protein bars. The challenge was to develop a design that could accommodate up to four languages on certain packages while maintaining clarity and a cohesive brand identity across different business segments.

Unit Partners implemented a solution using a white backdrop to showcase product photography and a clear layout that made the product name a focal point for easy readability. They introduced a color tab system to categorize product sectors and highlight the brand palette. The results provided herbalife with its first clear, consistent style guide for global use, enabling their internal teams to maintain the brand easily. This allowed consumers to clearly understand what they are buying and how it benefits their health.

Herbalife