Case Study: Che Fico elevates modern Italian restaurant branding with Unit Partners

Che Fico becomes a Top 10 New Restaurant in the U.S. with Unit Partners

The customer, Che Fico, a new San Francisco restaurant from chefs Matt Brewer and David Nayfeld, faced the challenge of creating a brand identity for their highly anticipated modern Italian restaurant. They needed to highlight their unique blend of hip hop culture, fresh farm ingredients, and primal cooking techniques. The vendor, Unit Partners, was engaged to provide branding services.

Unit Partners developed a solution inspired by urban culture, creating hand-painted typography and a logo where fig juice appears as the ink, reflecting the restaurant's name and mantra. This balanced graffiti textures with fine dining elegance across menus and the website. The result was widespread critical acclaim, with features in the Washington Post and Eater, celebrity visits, and the achievement of being named one of Bon Appetit's Top 10 New Restaurants in the U.S. shortly after opening.

Che Fico