Case Study: Largest Online Retailing Company improves online shopping relevance with Unisys Big Data infrastructure

Providing an Intelligent and Fun Online Consumer Shopping Experience

Largest Online Retailing Company, one of the world’s biggest online retailers, wanted to grow market share by delivering more relevant product recommendations and a better shopping experience for its customers. Unisys supported the initiative with a high-performance, highly scalable data center and Big Data infrastructure and architecture designed for massive analytics workloads.

Unisys implemented a Hadoop-based Big Data platform with full platform support, maintenance, and advisory services to help the retailer store, analyze, and exploit unstructured data from sources such as clickstream, social media, logs, and forums. The result was improved customer shopping experiences, increased revenue and competitive positioning, better scalability and efficiency, and lower costs through reuse of existing investments and a full lifecycle Big Data approach.