Case Study: 82nd Airborne Division Association improves membership management and communications with Unisys CRM and private cloud solutions

Improving quality of life for active-duty and veteran paratroopers

The 82nd Airborne Division Association worked to provide life-enhancing services to active-duty and veteran paratroopers while improving fiscal visibility and accountability. Unisys helped the organization by developing a CRM solution and a private cloud-based environment to support membership management, event planning, volunteer recruiting, and related functions.

Unisys consolidated records and added trend analysis capabilities, along with tools like an online store for event merchandise. As a result, the association reduced its membership database by one-third, from about 60,000 records to 40,000, improved real-time communication across HQ, committees, and 119 chapters, simplified sponsorship and opportunity coordination, and lowered administrative costs to free up more funds for priority projects.

82nd Airborne Division Association

Neil Parkin

Marketing Officer