Case Study: Zola achieves 44% conversion lift and 50%+ click-through rate increase with Unique Influence

Zola - Customer Case Study

Zola, an online wedding registry, wanted to strengthen its presence on Pinterest and improve conversion rates by introducing Pinterest Promoted Pins. To make sure ads reached the right audience at the right time, Zola partnered with Unique Influence to plan and execute their Promoted Pins strategy.

Unique Influence implemented a two‑pronged approach: identifying highly searched, relevant terms and pairing those terms with a mix of inspirational and product Pins while continuously pruning low-performing keywords, and refining demographic and device targeting (broadening to all devices after observing mobile repins and desktop conversions). The campaign drove a 44% increase in conversions and more than a 50% increase in click‑through rates.

Zola

Laura Holliday

Chief Marketing Officer