Case Study: Tuckernuck achieves up to 20% higher ROAS and $41 higher AOV with Unique Influence's Facebook carousel ad strategy

Tuckernuck - Customer Case Study

Tuckernuck, an online boutique known for a timeless, American-inspired aesthetic, engaged Unique Influence for cost‑effective social advertising to help new customers discover the brand and to bring past website visitors back to make purchases.

Unique Influence implemented a two‑pronged Facebook strategy—prospecting using lookalike and interest targeting plus retargeting former site visitors—while rigorously testing ad creative (single images vs. Facebook carousel ads). Unique Influence found carousel ads drove the best performance, delivering a 16% lift in ROAS and a $41 increase in AOV for prospecting campaigns, and a 20% ROAS lift with a $13 AOV increase for remarketing.

Tuckernuck