Case Study: TinyCo (customer) achieves 330% install growth and 2× Day-3 revenue with Unique Influence (solution provider)

TinyCo - Customer Case Study

TinyCo, a San Francisco–based mobile gaming studio, needed rapid growth for its new title Family Guy: The Quest for Stuff and engaged Unique Influence to drive Mobile App Installs (MAIs) via paid acquisition on Facebook.

Unique Influence executed an audience-first program—building lookalike and interest-based audiences, testing broad vs. targeted segments, running iterative creative tests, applying yield-revenue bidding for high-performance cohorts, segmenting by post-install behavior, and expanding spend internationally. The campaign scaled efficiently: Unique Influence drove a 330% increase in paid install volume and doubled Day‑3 revenue from paid installs.

TinyCo