Case Study: Seriously Digital Entertainment achieves 54% reduction in cost per 10-second video view and 50% lower cost per install with Unique Influence

Seriously Uses World Wide Targeting to Scale

Seriously Digital Entertainment, the Helsinki-based studio behind Best Fiends, needed to drive awareness for a tongue-in-cheek promo trailer (featuring Kate Walsh and Rosanna Pansino) and hit a target of 10M video views while generating quality views, likes, comments and shares. They engaged Unique Influence to scale the campaign and improve performance across video and app-install metrics.

Unique Influence moved beyond initial US/UK/Canada targeting to worldwide English-language targeting and optimized the video advertising campaign after Seriously unlocked extra budget. Unique Influence’s approach delivered a 54% reduction in cost per 10‑second video view, 50% lower cost per install and a 26% increase in total reach, enabling Seriously Digital Entertainment to meet its goals.

Seriously Digital Entertainment

Philip Hickey

VP, Marketing & Communications