Case Study: OXO achieves 87% increase in brand awareness and significant purchase‑funnel improvements with Unique Influence

OXO - Customer Case Study

OXO, the consumer-products brand known for kitchen and home tools, needed to raise brand awareness and purchase consideration among new and existing audiences while driving users down the purchase funnel—even though most sales occur through retail partners. OXO partnered with Unique Influence to leverage Facebook advertising (video, slideshow and link ads, plus dynamic product ads) to drive traffic to their website and blog and educate consumers about their product range.

Unique Influence implemented a three‑tiered full‑funnel Facebook campaign: awareness with video/slideshow/link ads to blog content, consideration by targeting video completers, website custom audiences and lookalikes, and conversion via dynamic product ads using OXO’s product catalog. The campaign produced clear, measurable gains: a 87% increase in brand awareness among new audiences, a 166% increase in click‑through rate for users in the consideration phase, and a 79.5% reduction in cost per click to blog content, with success tracked by site clicks and onsite actions.

OXO

Lindsay Mecca

Brand Communications Director