Case Study: Ludia Inc. achieves 43% higher yield, 50% greater scale and 51% lower cost per purchasing user with Unique Influence

Ludia Inc. - Customer Case Study

Ludia Inc. launched Jurassic World Alive, a global location-based AR game, and needed to acquire new, profitable players worldwide while meeting short-term yield and retention goals on Google UAC. To reach this audience and scale efficiently, Ludia Inc. partnered with Unique Influence to design and execute a large-scale, cross-channel user acquisition program.

Unique Influence implemented the campaign using the Bidalgo buying platform, introduced a regular cadence of creative testing, and used Adjust for de-duplicated cross-channel attribution and reporting. As a result, Unique Influence drove a 43% higher yield, a 51% lower cost per purchasing user, and 50% greater scale on Google UAC.

Ludia Inc.

François Daoud

VP Marketing