Case Study: Favor achieves local customer acquisition and reactivation with Unique Influence's geo-targeted social campaigns

Favor Success with Geo-Based Targeting

Favor is an on‑demand delivery service available in 24 cities that needed to acquire new customers and reactivate existing ones within tightly limited zip‑code delivery areas. Unique Influence ran geo‑specific social campaigns (Facebook, Instagram, Twitter) to solve the challenge of small, highly localized audiences by focusing on residents rather than recent visitors and timing outreach for when people were most likely to order.

Unique Influence implemented campaigns across 15 geos using Facebook’s local awareness unit, resident‑based zip‑code targeting, timed retargeting, and highly customized creative tied to best‑selling products, with continuous A/B testing of audiences and tactics. The approach combined brand and performance ads; reengagement accounted for 25% of the budget yet drove the majority of yield, helping Unique Influence meet and often exceed Favor’s campaign KPIs for local acquisition and reactivation.

Favor

Zac Maurais

Co-Founder