Case Study: Beachbody achieves 200% campaign scale and 159% order growth with Unique Influence

Beachbody Turned Up The Heat With Facebook Video

Beachbody, the makers of P90X, INSANITY, Shakeology and other top fitness programs, partnered with Unique Influence to expand advertising for its new exercise program, Country Heat. Beachbody’s challenge was to reach a large, engaged audience quickly for the product launch, so Unique Influence was tasked with managing Facebook video advertising and campaign strategy to drive awareness and sales.

Unique Influence produced short, entertaining Country Heat video creative, ran rapid creative and audience tests, and used a predictive attribution model to scale confidently — doubling spend within 14 days and tripling scale to 200% within 21 days. The campaign delivered 1.5 million video views, a 4X rate of video views versus industry benchmarks, a 100% increase in orders within two weeks and a 159% net increase in orders over the campaign.

Beachbody

Joe Nolan

Executive Director, Social Media Acquisition