Case Study: Alamo Drafthouse Cinemas achieves 8X ROI in new markets with Unique Influence

Alamo Drafthouse Cinemas - Customer Case Study

Alamo Drafthouse Cinemas, a national movie-theater chain known for combining dinner, drinks and curated film programming, needed to drive online ticket sales and build brand awareness in new local markets while preserving its strict “No Talking, No Texting” experience. To achieve this, Alamo Drafthouse Cinemas partnered with Unique Influence and leveraged carousel ads as the primary ad format.

Unique Influence implemented mixed‑media carousel ads (images of local food and cocktails, theater photos and trailers) on Facebook to tell the Alamo story and connect with avid movie fans. The campaign delivered measurable impact: an 8X increase in ROI, a 70% reduction in CPA and a 45% increase in CTR, helping drive ROI‑positive ad spend and fill new theaters.

Alamo Drafthouse Cinemas

Susan Mobely

VP Of Marketing